Dec 2009 09

It’s officially the first rental opportunity at Boston’s brand new W Residences. The available studio (427 sqft.) unit is located on the 18th floor and offers great views of the Boston Common. Enjoy the Whatever/Whenever W staff services offered only to residents. Building features include W-LivingRoom Lounge, Jean-Georges Market restaurant and BLISS spa. The rental is available January 1st and is asking $2,500.

Interested in renting this unit? Contact me at 508.930.6232 or email


Oct 2009 28


Tomorrow the W Hotel opens their doors, or at least opens the doors to it’s lounge “Living Room.”  I am sure I will see some of you there for the opening night.

From UrbandaddyUnless we’re mistaken, we’re pretty sure these couches hold the key to your after-work drinking plans (and possibly your late-into-the-night drinking plans) starting in a scant two days’ time. After following the trickling water walls from the main lobby into the 12-seat bar area, you’ll want to plunge down into one of these leather and plush bad boys, make room for your late-arriving friends on the fat little ottomans, and erase the stress of another workday with aPassion Chili Gin Fizz cocktail, or perhaps kick back with a house-brewed ginger ale (made with real ginger) and your favorite Kentucky-distilled whiskey.

The menu is still being nailed down, but you can expect to have your choice of savory bar bites likeBlack Pepper Crab Fritters. We would also be remiss if we didn’t mention there’s an exposed fire pit corner, which only adds to the feeling that you’re boozing in someone’s sleek and modern living room.

We think it might have something to do with the name.

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Sep 2009 21


It certainly seems as though 2009 has been the year of the Boston condominium auction.  Thus far  Longwood Towers, The 1850, the Nouvelle and the Bryant (although no officially announced, yet) have been put up for auction.  With the Natick Nouvelle Auction set to kick off and registration in full swing many are guessing — “Which luxury condo building will be next?”  While no official word has been released slow sales would suggest The Residences at the W Boston and 45 Province as the auction block’s next victims.


The W remains only 15% under agreement and with those residents set to move in December something drastic must be done to avoid an auction. Despite sales troubles the pricing has remained firm at over +$1000/sqft.   While such pricing is typical for new construction in Back Bay and Beacon Hill,  many buyers have a hard time paying the same amount per square foot to live in the  Theater District.  Sure the hotel will feature Jean George’s restaurant Market, but that is not enough to help out sales.

The formula for sales is simple – Create a good project and price it right.  That means taking location and market times into serious consideration.  It all comes down to pricing.

The same can be said of the downtown project 45 Province. Additionally, those who have already purchased with expectations of an easy rental investment that would command a high price are shocked that their expected $7500 2 bed/ 2 bath unit remains vacant even at a much lower $5000 asking price.

Only time will tell.