Bar codes make home search easier
Feb 2011 23

In the future, you’ll be able to find out all you want to know about a home for sale simply by taking a picture with your cellphone’s camera. The technology exists, already, and companies are already hard at work to make it a reality.

The way it works is simple. Real estate agents sign up with a company such as The company has a product whereby the agent sets up a tour of a property and creates a simple bar code that, when activated by your cellphone’s camera, will bring up all the details on the property – address, square footage, number of beds and baths, and, of course, as many pictures of the interior you could ever desire.

The bar code will replace (or, supplement) the signs you see outside all the homes and condos for sale in your neighborhood. With a piece of software you can download to your phone, its camera will be able to read the bar code and bring up a specific webpage on your internet-enabled cellphone browser.

Many companies are trying to think of ways to use the bar code technology to work for them. Magazines are full of bar codes, these days. Trouble is, I don’t see how it’s any easier to take a photo with your phone and bring up a webpage than it is to simply type the website’s address into your browser.

The real estate app is more logical – you’re in your car, away from your computer, and you want the information, quickly. You don’t want to jot down the property’s website address. Now, with a simple point and click, you’ll have access to all the information you need.

More: Smartphones turn bar code squares into sales tools, USA Today

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